Advertising on social media has become fairly commonplace. Sites like Facebook, Twitter, LinkedIn, Instagram, and Pinterest offer multiple advertising options that allow business owners to boost their pages, drive traffic to their websites, and feature specified posts to increase their social media following. Social media advertising is easy and affordable.
Facebook’s latest tool offers a way for local businesses to generate leads. It’s called Lead Ads for Local Businesses, and it’s changing the way small businesses use social media to advertise.
What is Lead Ads for Local Businesses?
Traditional Facebook ads offer users the chance to click and be redirected to a business’s Facebook page or website. Lead Ads is a little different, because it allows customers to click the ad and then request additional information from the business in question. For example, they might request:
You might think of Lead Ads as being a bit like a portable landing page. You can use these ads to collect prequalified leads and get them into your sales funnel.
THE BENEFITS OF USING LEAD ADS
Internet statistics for 2016 show that more users access the internet using mobile devices than computers. However, reading information about a company on a mobile device can be challenging, even if they’re on the mobile version of Facebook.
Lead Ads offers users an easy way to request additional information about your company wherever they are. The ads are mobile-friendly and easy to use. When a user clicks a Lead Ad, they will see a form with pre-filled information from their Facebook profile. That means they don’t have to struggle to fill in the form using their phone because Facebook does it for them. By streamlining the process, Facebook has eliminated one of the biggest roadblocks to gathering leads online. It also reduces the likelihood of you getting inaccurate information due to the customer making a mistake.
IT’S QUICK AND EASY TO USE.
The ease of completing the contact form is a plus for users, but Lead Ads offers benefits for business owners, too:
Lead Ads offers many of the same advantages of regular Facebook advertising. You can set a daily budget and monitor your ad’s performance using Facebook Insights.
WAYS TO USE FACEBOOK LEAD ADS
While the most obvious way to use Facebook Lead Ads may be to grow your email list, there are many other things you can do with this exciting new advertising option. For example, you could: 1.
The versatility of Facebook Lead Ads means that you can adapt the form and targeting to almost any purpose you can imagine. The information you gather can then be used to nurture leads with follow-up emails and social media posts, retarget existing customers, or even to gather valuable demographic information about potential customers.
HOW TO USE FACEBOOK LEAD ADS
The basic requirements for using Facebook Lead Ads for your business are the same as using any kind of Facebook advertising. You must have an active Facebook page for your business, and you can set up the ad from your home page. Be prepared with information about whom you will target with the ad and how much you want to spend. You should also think about what information you need to get from potential customers so you can request it when you customize your information form.
All in all, Facebook Lead Ads provide a quick and easy way for you to gather customer leads and use the information you collect to grow your business. These ads benefit consumers and businesses equally by making the process of gathering leads easier from both ends. Consumers have the convenience of one-click sign-ups, and businesses can gather accurate information that they can then use in a number of ways.